
A culture of participation
“Participatory culture” is where this series of columns has led us. That’s because, at the end of the day, when we talk about continuous improvement, it’s not just about changing our business but also our behaviour. It’s about the older generation creating environments where the next generation feels comfortable sharing their opinions and making mistakes. It’s about creating a culture that truly is participatory and that can change the way we farm and run our farming busines